Joe Hoffmann

Data Analyst & Web Developer

About me

Hi, I'm Joe — a data analyst with a passion for data-driven solutions that create real business impact.

My path into data analytics wasn't linear: after vocational training as an application developer, I moved abroad and studied International Economics in Sweden. I completed my master's in International Management, Marketing & Entrepreneurship in Magdeburg. This mix of technical foundation and business know-how shapes my work today—I don't just see the numbers, I understand the business context behind them and derive concrete recommendations.

Since late 2021 I've been working as a Customer Data Analyst at TUI Deutschland GmbH, where I develop customer data scores, build dashboards for CRM initiatives, and drive data-based personalization strategies. In parallel, I co-founded PassPad with my cousin—a re-commerce platform for video games. The core: an AI scanner I built myself. Users photograph their game collection; the AI recognizes titles, assesses condition and completeness, and calculates the price in seconds. What takes minutes of searching elsewhere takes under a minute with us. The result: more than 5,000 happy customers and a Trustpilot score of 4.9.

For me, data work is like building with LEGO: putting individual pieces together until something meaningful emerges. I believe in objective, data-driven decisions instead of gut feeling—and I love automating repetitive processes.

When I'm not buried in data, you'll find me at the gym, gaming, or pondering astrophysics.